Google paid 5 products you need to know

st a publishing partner Mashable that provides new marketing and expert advice. The following article is reprinted with permission of the publisher. For many digital marketers, the fall of 2011 could recall having dynamic advertising paid search. Google's new offering, said to overthrow "the search engine on his head," removes the traditional keyword advertising instead of landing pages for the search user right. Dynamic search ads is just one of dozens of innovations, Google has done for its AdWords product in recent years. Google paid search has evolved to include everything from video coupons and a function call, all in the name of improving outcomes advertiser. Not all products Google is a good fit for all advertisers - in fact, some of its offerings are not even available yet for the masses. But Google is nothing if not progressive, and for this reason many of them warrant a closer look.

1. Google Image Search. Instead of advertising exclusively on the Internet page of Google results, this product enables brands to place their ads next to Google Images. Typically, this approach is best suited to those who have noted a distinct advantage for consumers with a product image on the front. The camp is set through the AdWords, except that instead of downloading one ad copy, the advertiser shall also submit an image that precedes organic results of search for images on the page.

2. Google Ads Media. Previously known as Google Video Box Plus, this program was originally beta tested with advertisers from the automotive to the GC. A box in a standard search ad would show a video on the web only as a clip of educational products, and advertisers pay the equivalent of their bid cost per click text ad when the video reaches the 10 seconds. The unit has been turned into media announcements from Google and is open only to vertical entertainment (at least to date).

3. Google Ads Product / Extensions. Similar to the video extension, this device allows you to include other brands of promotional material in their text ads. The announcement extracts information from an advertiser existing Google Merchant Center account and can include anything from pictures to cards business center, titles, descriptions, and prices. Brands can promote their entire product inventory with paid search and, in theory, generate more qualified clicks because they provide the user with more product information at the front.

4. Ads from Google's acquisition / offer extensions. Through this program, brands can offer a coupon directly to search engine users of their paid search ads. Several user options exist, including having the coupon via email to a desktop or sent a text message to a mobile phone - they can even be saved to a user's Google Wallet. Call options, too, are varied depending on what the brand is to research, consumers can exchange in store, online or by mail.

5. Call Google Extensions / Metrics. When generating phone calls is a priority country, call feature of Google can help. Advertisers include in their search ads to a single toll-free number provided by Google that links to the customer number of existing telephone marketing. Advertisers can track which AdWords campaigns from their calls and call duration and area of ​​the caller, through their existing Google Account.

6. Google Sitelinks. One of the most useful new products Google Sitelinks allows the option to include up to six additional links in your AdWords ad text. This gives complete control and immediate marks on pages, and messaging product they wish to promote. Given the length of time it can take for Google to re-index a site, and the urgency of updating ad copy and Sitelinks for events such as new product launches online, this can be a crucial advantage. "You give the user to choose from seven links and letting them choose exactly where they want to go," said Nathan Lewalski, one of high planners Enlighten Interactive Media, "but you are also a competitive advantage by having more real estate on the results page. "Number of clicks on those ads tend to be higher because users instantly always know what to expect from a site." Without paid search, "Nathan said," it is unlikely that the user would see later email a mark or get sent directly to new pages in time. " Google is infamous for the testing of its products AdWords (not to mention providing countless different names). The benefit to advertisers is a plethora of programming options and a fresh look at how to boost those two little lines of text. Take time to learn what's new in Google Ad Innovations. Next unit of society could be the one you expected. Image courtesy of iStockphoto, hillaryfox